*Facebook studio*, la nueva plataforma lanzada por Facebook destinada a fomentar la publicidad y el marketing.

Facebook studio, la nueva plataforma lanzada por Facebook destinada a fomentar la publicidad y el marketing.

4/27/2011

Facebook parece que no pretende poner freno a su innovación con la incorporación de nuevos servicios y herramienta.
La red social a parte de usuarios también quiere publicistas, por eso está tratando de atraer a una nueva generación de usuarios del campo de la publicidad para encontrar nuevas formas de explotar las emociones de los consumidores a través de la publicidad social para ello lanza la nueva plataforma “Facebook studio”.
Ésta es sin duda una nueva apuesta por el concepto del 'social advertising', que más allá de las métricas de clics y ratios de conversión de las campañas tradicionales, pretende poner en relieve la importancia de la creatividad publicitaria, fomentando la conversación, las opiniones y el 'boca a boca'. Leer más.

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